| On the other, it
is also home to the main agent for regional dynamism,
the Costa Dorada's attraction par excellence: the Universal
Mediterránea complex, which consolidates the
Salou product and its sphere of influence as the most
important leisure centre on the Catalonian seaboard
and in the Mediterranean arc in general.
Mild year-round temperatures; safe,
orderly and shallow beaches offering all services and
equipment; hidden coves of great natural and scenic
interest; an urban design plan that gives centre stage
to green spaces, plants, design and the architecture
of the landscape; points of historical, architectural
and monumental interest; a varied entertainment and
leisure offer with highly dynamic sectors (shops and
restaurants); and quality facilities have all helped
to turn Salou into the "Capital of the Costa Dorada"
and to earn it the top rating for Family Tourist Destinations
in Catalonia.
In addition to the large variety of services and alternative
activities available at the beaches, there are initiatives
and acts for even the most diverse trends, habits and
demands of today's tourism: the opening of the Yacht
Club, the future construction of a coastal route following
the coves of Cape Salou, the environmental recovery
of the coasts, and the execution of projects within
the Plan for Tourism Excellence, which aims to turn
Salou into a singular model for family tourism.
Furthermore, Salou has also transformed
itself into an important residential destination. As
a result of the city's urban planning project to provide
services and equipment, modernise its infrastructures
and rezone the territory in order to achieve its re-equilibrium,
plans have been implemented and carried out that have
opened up the first-residence housing market. This fact,
along with the city's high standard of living, has played
a key role in its spectacular demographic growth, as
well as in convincing families from neighbouring towns
and abroad (a high percentage of the inhabitants are
from other EC countries), attracted by Salou's conditions,
possibilities and potential, to choose the city as their
place of residence.
In short, Salou has projected itself as a city that
cares about its services and is attentive to its community's
needs, offering ideal space both to live in and for
social and professional development.
|
